Market Condition

In May 2010, the United Nations General Assembly proclaimed 2011-20 as the decade of action with a goal of stabilizing and then reducing the projected levels of road fatalities—a task to be accomplished by the government.

At present road fatalities continue to throw up mind-boggling figures. In India, over 150,000 fatalities account for about 10% of the world figure, while the percentage of vehicles in India is only about 7%. The World Health Organization (WHO) has forecast road accident injuries to rise more alarmingly and become the fifth leading cause of death by 2030.

Based on the recommendations of the Sundar committee, the Union cabinet approved a National Road Safety Policy (NRSP) on 15 March, 2010, which is a positive development as it conveys the government’s commitment to bring about a significant reduction in mortality and morbidity resulting from road accidents. Another highlight lies in the implementation strategy proposed under the said policy. It conveys the decision of the government to establish a dedicated agency, a National Road Safety Board, to oversee issues related to road safety and to evolve strategies for implementation of the policy.

Such awakening and positive measures taken by the Government suggests that there is a lot of scope of organisations like ours to get engaged with the people of India through various channels with or without the Government, making it a very viable business environment & opportunity for HE India.

The society carries the burden of death, disability and despair in more than 100,000 families every year. It costs the nation Rs 75,000 crores every year, which is 2-3% of GDP.

Road accidents have become one of top three causes of death for the age group of 5 – 44 years.

Age Group

No. of Road Fatalities


0-14 years



15-24 years



25-65 years



Above 65 years



About half of all the victims are in the key wage earning age group (25-65 years). Although the victims of < 14 years age group have a share of 11%, this is the first step in the ladder to make them aware of the problems.

The vehicle wise break up of Road Accidents in India in the year 2010 shows that around 67% of the accidents are in the Two wheelers, Trucks/Tempos/Tractors/etc and Cars category.

It is thus observed that the following definite initiatives are required for Road Safety in India:

• Improvement in Engineering measures & standards
• Public Education/Awareness
• Enhancing Driver skills
• Stricter Enforcement of Laws
• Emergency Services

Recent Road Safety Initiatives by the Government of India.

Measures taken to minimise accidents
The main thrust of accident prevention and control across the world has been on 4 Es, vis.:
(i) Education,
(ii) Enforcement,
(iii) Engineering and
(iv) Environment and Emergency care of road accident victims.

The Government of India has been focusing on all these four approaches in its policies and programmes.
As per the deliberations in the last meeting of the National Road Safety Council (NRSC), held on 25th March, 2011, the Ministry constituted five separate working groups on four Es of Road Safety viz. (i) Education (ii) Enforcement (iii) Engineering (roads as well as vehicles) and (iv) Emergency care to lay out the macro and micro dimensions with potential solutions to road safety and to suggest short term and long term measures to curb road accidents in the country. These 5 groups have submitted their reports. The Ministry intends to bring out a detailed policy document including action plan on road safety on the basis of recommendations of the reports of Working Group on 4 Es.

Steps taken by Central Government to improve road safety
The safety of road users is primarily the responsibility of the State Government concerned. However, this Ministry has taken several steps to improve road safety for road users which are as under:

  • It is ensured that road safety is the integral part of road design at planning stage.
  • Various steps to enhance road safety such as road furniture, road markings/road signs, introduction of Highway Traffic Management System using Intelligent Transport System, enhancement of discipline among contractors during construction, road safety audit on selected stretches, have been undertaken by National Highways Authority of India.
  • Refresher training to Heavy Motor Vehicle drivers in the unorganized sectors being implemented by the Ministry since 1997-98 under plan activities.
  • Setting up of Model Driving Training School in the States by Ministry of Road Transport and Highways.
  • Publicity campaign on road safety awareness both through the audio-visual and print media by Ministry of Road Transport and Highways.
  • National Awards for voluntary organizations/individual for outstanding work in the field of road safety.
  • Tightening of safety standards of vehicles like Seat Belts, Power-steering, rear view mirror, etc.
  • Providing cranes and ambulances to various State Governments/NGOs under National Highway Accident Relief Service Scheme. National Highways Authority of India also provides ambulances at a distance of 50 Km. on each of its completed stretches of National Highways under its Operation & Maintenance contracts.
  • Widening and improvements of National Highways from 2 lanes to 4 lanes and 4 lanes to 6 lanes, etc.

Refresher Training for heavy vehicle drivers
This Ministry has a scheme titled “Two days refresher training to heavy motor vehicle drivers in unorganized sector” to inculcate safe driving habits and to acquaint the drivers with the rules on roads. As against 15,740 drivers trained during Ninth Five year Plan, 192,218 drivers were trained during Tenth Five Year Plan. The Ministry intends to train around 80,000 drivers during 2011-12 through SIAM, AIMTC, Automobile Association of Upper India; Krishna District Lorry Association, Vijayawada, IDTR, Sarai Kale Khan, New Delhi; Training Institute on Driving and Research Bellary, Karnataka and DTI at Nagaland.

Setting up of Model Driving Training School/Institutes of Driving training & research
The Ministry has felt the need for developing institutional mechanism to provide training to trainers to impart quality training to the drivers, as nearly 78.0% of all road accidents are caused due to drivers’ fault. A scheme for setting up of model driving training school has been formulated by the Ministry. Under the revised scheme, 10 schools at an estimated cost of Rs. 140 crore are proposed to be set up during the Eleventh Five Year Plan. So far, sanction has been accorded by the Ministry for setting up of 7 Institutes of Driving Training and Research, namely Gujarat, Haryana, Himachal Pradesh, Maharashtra, Madhya Pradesh, Rajasthan and Tamil Nadu. The Ministry is also in process of sanctioning 3 more such institutes.

National Highway Accident Relief Service Scheme (NHARSS)

The scheme entails providing cranes and ambulances to States/UTs/NGOs for relief and rescue measures in the aftermath of accidents by way of evacuating road accident victims to nearest medical aid centre and for clearing the accident site. So far, 347 Ten ton cranes and 106 small/medium size cranes have been sanctioned under the scheme. 579 ambulances have been sanctioned to States/UTs/NGOs under the scheme. During 2011-12, 30 cranes, 30 ambulances and 20 small/medium sized cranes are proposed to be provided.

Further, Ministry of Road Transport & Highways would provide 140 advanced life support ambulances to 140 identified hospitals to be upgraded under the Ministry of Health and Family Welfare’s Scheme ‘establishment of an integrated network of Trauma Centers’ along the Golden Quadrilateral, North-South and East-West Corridors of the National Highways by upgrading the trauma care facilities in 140 identified State Government hospitals. 70 ambulances have already been provided. Another 70 ambulances will be provided during the Financial Year 2011-12.

Road Safety Equipments
The Ministry has a scheme under which road safety equipment are provided to States/UTs for enforcement and implementation of various rules and regulations relating to road safety. Under this scheme so far, 24 Interceptors have been sanctioned for the purpose of detection of violation of rules by road users, such as over-speeding, drunken driving, lane–jumping, dangerous driving, etc.

Publicity Measures and Awareness Campaign on Road Safety

With a view to raise road safety awareness among the general public, the Government have been undertaking various publicity measures through DAVP and professional agencies in the form of telecasting/broadcasting of T.V. spots/Radio jingles, display of cinema slides, hoardings, organizing Road Safety Week, Seminars, Exhibitions, All India Essay Competition on Road Safety, printing of handbills/stickers, posters, etc., containing road safety messages for various segments of road users viz. Pedestrians, cyclists, school children, heavy vehicle drivers, etc. painting on road railings on themes of road safety, road safety games, calendars depicting road safety messages, etc.

National Road Safety Council (NRSC)
13.8.1 NRSC is the apex body for road safety established under Section 215 of Motor Vehicles Act 1988. It is chaired by Minister (RT&H) and Ministers-in-charge of Road Transport of States/UTs, DG Police of all States and representatives from the Ministries/Departments such as Home Affairs, Human Resource Development, Railways, Industry, Petroleum & Natural Gas, Environment & Forests, Health & Family Welfare etc. are official members. There are 25 non-official members.

Decisions have been taken to strengthen NRSC. Section 215 of the Motor Vehicles Act also provides setting up of State Road Safety Councils and District Road Safety Committees. The Ministry has requested all State Governments/UTs on 18.02.2010 and 15th July 2011 of setting up of State Road Safety Council and District Road Safety Committees and hold regular meetings in this regard. Most of the action for Road Safety lies at the State level where enforcement, traffic engineering, rescue and relief measures have to be directed purposefully towards achieving targeted road safety goals.

Amendments in Motor Vehicles Act, 1988
The Motor Vehicles (Amendment) Bill, 2007 was introduced in the Rajya Sabha in May, 2007 which was referred to the Parliamentary Standing Committee on Transport & Tourism. The Committee had made various recommendations/suggestions which have suitably been addressed. The Law Ministry has cleared the draft Bill and the Ministry will reintroduce the Bill. The important provisions are for enhancement of penalties for traffic violations, delegation of power to States, Responsiveness on the part of Regional Transport Authorities, rationalization of anomalies or provision for new/emerging requirements, and Compensation to road accident victims.

Sundar Committee on Amendments in Motor Vehicles Act, 1988
A committee under the chairmanship of Shri S. Sundar, Former Secretary, Ministry of Surface Transport and Distinguished Fellow, TERI was set up in 2009 to review the MV Act in a comprehensive manner. The Committee has submitted its report on 02/02/2011. The recommendations of the Committee have been examined. Since Road Transport is in the concurrent list the State Governments are being consulted, thereafter these will be placed before the Cabinet for carrying out further amendments in MV Act 1988.

Setting up Model Inspection and Certification Centres for Vehicles
The Fitness tests of motor vehicles, being carried out presently are visual in nature, resulting in subjective evaluation by the inspecting officer. The prescribed tests are more of routine nature rather than fulfilling any meaningful exercise. ‘In use’ vehicles, therefore, require focused attention in the wake of worsening road accident scenario and environmental pollution. The Ministry intends to put in place a suitably designed Inspection and Certification system throughout the country to ensure proper inspection of motor vehicles and to remove the defects before they are allowed to ply on road. Accordingly, a model of automated Inspection & Certification centre was designed and a scheme for setting up of 10 such Centres across 10 States (Andhra Pradesh, Gujarat, Haryana, Himachal Pradesh, Karnataka, Madhya Pradesh, Maharashtra, National Capital Region, Rajasthan and Uttar Pradesh) on a pilot basis was approved. These centres will serve as technical centres for testing the roadworthiness of transport vehicles after evaluation of various identified parameters in a scientific manner. Proposals from Andhra Pradesh, Rajasthan, Gujarat, Haryana, Himachal Pradesh, Karnataka, Maharashtra and Madhya Pradesh have already been sanctioned.

National Road Safety Policy
A Committee under the Chairmanship of Shri S. Sundar, Former Secretary (MoST) was constituted in the year 2005 to deliberate and make recommendations on creation of a dedicated body on road safety and traffic management. The Committee was also subsequently requested to finalise a draft National Road Safety Policy for consideration of the Government. The Committee while submitting its report in February, 2007 inter alia, recommended a draft National Road Safety Policy.

The Union Cabinet in its meeting held on 15.03.2010 has approved the proposal of the Ministry to adopt the National Road Safety Policy. The National Road Safety Policy outlines the policy initiatives to be framed/taken by the Government at all levels to improve the road safety activities in the country. Broadly, it aims at:-
To promote awareness about road safety issues:

  • To establish a road safety information database.
  • To ensure safer road infrastructure by way of designing safer roads, encouraging application of Intelligent Transport System, etc.
  • To ensure fitment of safety features in the vehicles at the stage of designing, manufacture, usage, operation and maintenance.
  • To strengthen the system of driver licensing and training to improve the competence of drivers.
  • To take measures to ensure safety of vulnerable road users.
  • To take appropriate measures for enforcement of safety laws.
  • To ensure emergency medical attention for road accident victims.
  • To encourage human resource development and R&D for road safety.
  • To strengthen the enabling legal, institutional and financial environment for promoting road safety culture in the country.

Creation of a dedicated body on Road Safety and Traffic Management

  • In order to have a dedicated body on road safety and traffic management, this Ministry had introduced a Bill in the Parliament on 04.05.2010 to set up the National Road Safety and Traffic Management Board. As per the Bill, the Board was proposed to be entrusted with the responsibility of recommending standards for design, construction and maintenance of highways, safety standards for motor vehicles, issue guidelines for various aspects concerning road safety, promote capacity building in road safety, streamline data collection and analysis system etc. The Bill also seeks to create a National Road Safety and Traffic Management Fund for providing an independent source for the Board to carry out its road safety activities.
  • The Bill was referred to Parliamentary Standing Committee. The Parliamentary Standing Committee has submitted its report to Deputy Chairman, Rajya Sabha on 21.07.2010. The Committee has made the various observations and recommended that the present Bill may be withdrawn and the Government should come out with a comprehensive legislation with holistic perspective that addresses the entire gamut of road safety.
  • The Government has examined the recommendations of the Committee and the matter is presently under consideration of this Ministry as to whether the National Road Safety and Traffic Management Board needs to be set up at all or otherwise. Final decision is yet to be taken.

Road Safety Initiatives taken by NHAI
Safety Measures are in-built in the projects during Design, Construction and O&M stage.

  • The project designs, while meeting the Safety Standards, provide for various measures to enhance the Road Safety like segregation of local and through traffic by constructing flyovers, underpasses, bypasses, service roads, etc.; user facilities like bus/truck lay by, wayside amenities; safety features like road markings, signage, crash barrier, raised pavement markers, delineators, lighting in urban areas/bridges/flyovers, speed retarders on cross roads at junction, etc.; and pedestrian facilities like zebra crossings, pedestrian underpasses, foot over bridges, pedestrian guardrails, etc.
  • b. During construction, it is prescribed in the conditions of contract/specifications to provide in Construction Zones – signages, barricades, delineations during day and night, etc.; to take care of safety of workers like personal protection equipment (reflective jackets, helmets, gloves, gumboots spectacles etc.), first-aid equipment and amenities, etc.
  • c. During O&M: Tow away vehicles for removing the breakdown/damaged vehicles, ambulances to provide immediate first-aid during golden hour to the accident victims and subsequent transfer of the accident victim to the nearest hospital/trauma care centre, route patrolling vehicles to check unauthorized activities/guide the road users. These facilities are available at every 50 km of sections of operation on an average. Ministry of Health & Family Welfare is implementing a comprehensive scheme for upgrading Trauma Care Centres along GQ and North South and East West Corridors.

A Road Safety Cell has been created within NHAI functioning from March, 2009.
Road Safety Audits
Road Safety Audits on few completed sections and Public Education Campaigns on Golden Quadrilateral have been undertaken.

Safety Audit Completed (More than 6000 Kms):

  • Safety Audit for 12 World Bank Projects of LMNHP completed, having a length of 483km (May 2009 – April 2010). Reports sent to projects sites for implementation.
  • Safety Audit of Western and Southern corridors of a length of 2,825 km (in the Year 2005) have been completed.
  • Safety Audit of Completed stretches developed on PPP mode is mandatory before COD as per Concessionaire Agreement- 3000 km.

  • Safety audit in progress/recently awarded.
  • i. Safety Consultants Appointed (May, 2010) for PPP Projects (DBFO) & Audit commenced 544 km. on following Sections:
    a. Gurgaon-Jaipur, (226 km)
    b. Surat-Dihsar,(239 km)
    c. Chikaluripet –Vijaywada (79 km)
  • Safety consultancy appointed (Nov, 2010) for 53 (DBFO) projects of total length 4,820km, costing Rs 65 crore all over the country.
    The scope of Safety Auditor includes review of design and drawing, Safety Audit during construction stage up to COD.

    Holding of 4 days training and Workshop at the start of the Projects and one day Workshop after every six months during Construction stage.

    This also includes important elements like classified Traffic Volume Count Survey, Accident Data Collection and Collation, Toll Related Data, DGPS Survey, Pavement Condition Distress and Corridor Efficiency Parameter Survey, roughness Survey, Pavement, Bridge Inventory and Assessment, Maintaining and updating of GIS database.
  • Further letter of Award has been issued recently/ being issued for appointment of safety consultant as 18 more projects (DBFO) with a length of 1640 km
  • Bids for remaining projects (DBFO) and OMT projects is under preparation/process for issuance.

    IIT Delhi engaged as independent Safety Auditor (March’09) for 12 World Bank Projects from Lucknow to Muzaffarpur (LMNHP), Total Length 483 Km.

A. Scope includes:

  • Safety Audit of all packages
  • Revision of contract documents,
  • Formulation of Work Zone Safety Guidelines and developing a Worksite Safety Management Manual.

B. Work done so far:

  • Comprehensive audit of all packages of LMNHP projects completed to the entire satisfaction of World Bank.
  • Guidelines on Work Zone Safety have been formulated by IIT Delhi and approved by Executive Committee of NHAI for implementation. These guidelines have been issued to all Technical Divisions/Regional Officers and project Directors for implementation.
  • Comprehensive “WORK SITE ROAD SAFETY MANUAL” prepared and hosted on NHAI website.
  • For future FIDIC Contracts, inclusion of specific BOQ items for improving safety conditions of Highways which are not presently covered in Ministry’s specifications has been approved and circulated in NHAI and outside.

Road Safety Public Education
Road Safety Public Education on all four arms (Delhi-Mumbai, Mumbai-Chennai, Delhi-Kolkata, and Chennai-Kolkata) of GQ as part of the World Bank loan was conducted by the consultants/NGOs in the year 2008 to enhance road safety awareness among drivers and other road users. This study was designed to reduce the risk of accidents through raising the awareness among inhabitants and road users of National Highways.

Current initiatives for public education
As part of public education it has been decided that media Public Education Campaign will be done on about 3,000 km stretches as a part of Consultancy for selection of Media Agency to design and implement PUBLICITY CAMPAIGN for Road Safety and HIV AIDS.

The goal of this service is to reduce the risk of traffic accidents in the project area through raising the awareness among local residents and the users of National Highways Network of Accidents are to be prevented before, during and after upgrading the National Highways.

Activities of Road Safety Cell, NHAI

  • Road Safety Cell, NHAI has initiated following Road Safety activities
        . Appointment of Road Safety Advisor
         Monitoring of Project Outcome Indicator and User Satisfaction Survey
  • Under TA loan World Bank (under procurement).
         Appointment of Consultant for Network Safety Management (under procurement)

Intelligent Transportation System (ITS)s

  • Automatic Vehicle Counter cum Classifier (AVCC) Systems Contract agreement has been signed for “Supply, Installation, Commissioning, Operation and Maintenance of Automatic Vehicle Counter cum Classifier (AVCC) Systems” at individual lanes of 10 toll plazas.
  • Automatic Traffic Counter cum Classifier (ATCC) Systems NHAI has issued the LOA for conducting Traffic counting with the help of portable ATCC systems on NHs in India so as to audit toll collection on revenue sharing TPs etc. It is expected that the contractor would conduct the traffic survey using portable ATCC and videography for 7days continuously at predetermined locations. The traffic data will be uploaded on the Webserver so that authorized users of NHAI can view/generate reports.
  • Weigh-In Motion Systems The Contract Agreement has been signed with M/s. IRDI-IRDSA Consortium for “Supply, Installation, Commissioning, Operation and Maintenance of Weigh In Motion (WIM) Systems” near 5 toll plaza locations.
  • Enforcement Stations for overloaded Vehicles A proposal for setting up of Weight Enforcement Stations at convenient locations approx 1-2 km prior to Toll Plazas is under consideration in the Ministry.
  • CCTV Surveillance at Toll Plazas Installation of CCTV cameras for surveillance at the Toll Plazas is provisioned in the MCAs of BOT and OMT projects. In public funded projects, approvals for installing CCTV systems have been accorded for 25 Toll Plazas.
  • Provision of ITS (HTMS) is BOT (DBFO) Six laning Projects: Concession agreement has provision for providing HTMS on Six laning BOT projects.
  • Policy circular issued on work zone Safety and Engineering Measures
    Policy circular issued on work zone Safety and Engineering Measures to various PIUs of NHAI.

Work Shops /Seminars on Road Safety
Work Shops /Seminars on Road Safety and Work Zone Safety including worker’s safety conducted about 400 persons participated and trained by NHAI till now.

Incident Management on NHs
Ambulances, Route Patrol Vehicles and Tow Away Cranes are provided at an average length of 50 km on NHs entrusted to NHAI. List of all Ambulances, Cranes & Route Patrol Vehicles along with their locations is available on NHAI website. Total 223 ambulances, 229 Route Patrol vehicles and 198 Tow Away Cranes are in position. In order to ensure their availability on the designated stretch, prevent misuse of these vehicles and for effective control on movement and for convenience of Highway users, these vehicles are painted with unique colour scheme standardized by NHAI. Ambulances are painted with red and white diagonal stripes, Route Patrol Vehicles with blue and white and Cranes with yellow and black stripes. Emergency phone numbers are displayed at every 5 km on either side of highways and are also printed on Toll Tickets. Boards depicting names of contact person and emergency contact number are also displayed at prominent locations on toll plazas. NHAI is in the process of establishing centralized toll free emergency call centres.

Trauma Centres
Establishment of Trauma Centres are within the purview of Ministry of Health & Family Welfare (MoH&FW), who have already identified 140 hospitals on GQ and NS-EW Corridor to be upgraded as trauma centres. The funds for upgradation of these hospitals in to trauma centres have already been allocated by the MoH&FW. They have further planned to identify more trauma centres on NHs other than NS-EW and GQ corridors in 12th Five year plan.

Provisioning of Call Centres Services for road users on NHs
Recognizing the importance of improving safe travel along National Highways as these roads are often characterized as high speed, high volume roads with maximum number of fatal and injury accidents and timely treatment of the injured will save many lives. Also, reporting of information like obstruction of highways due to falling of tree, dharnas, flat tyres, bad road condition etc., will help NHAI in taking preventive measures & improve maintenance of road and facilitate to serve the road users.

A single 4 digit Toll Free Universal Access Number (UAN) will be provided to the distressed road users for reporting Road Accidents and other issues related to National Highways. On receiving calls from the road users, the Call Centre Agents alert the staff of Control Centers of respecting sections who in turn will provide necessary help to distressed users using Ambulance, Patrol Vehicle, Crane, etc. depending on the need.

Road Safety Initiatives by International Agencies

Global Road Safety Partnership
The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world’s largest humanitarian organization, providing assistance without discrimination as to nationality, race, religious beliefs, class or political opinions.

Hosted by the International Federation of the Red Cross and Red Crescent Societies The non-profit Global Road Safety Partnership was formed in 1999 and its members are leading multi- and bi-lateral development agencies, governments, businesses and civil society organisations. They are governed through a constitution approved by a Steering Committee of our members.

They create and support multi-sector road safety partnerships that are actively engaged with front-line road good practice road safety interventions in many countries around the world. They also have a role in advocacy and co-ordination at the global level and are a recognised expert source of road safety knowledge and good practice.

Their vision is "A world free of road crash death and injury."

The Global Road Safety Partnership is dedicated to the sustainable reduction of road-crash death and injury in low- and middle-income countries, which suffer 90 per cent of the 1.3 million annual deaths and 50 million serious injuries that arise from road crashes.

Their strategy has the following key elements:

  • Increasing our activities and becoming "Partner and Deliverer of Choice" for global good practice road safety investments aimed at implementing the UN Resolution 64/255 "Improving Global Road Safety"
  • Promoting alignment and collaboration for a "Decade of Action" on road safety
  • Leveraging our activity through strategic partnerships with large global organisations, and in particular the Red Cross & Red Crescent movement
  • Creating and supporting road safety partnerships between business, government and civil society at regional, national, provincial or city level
  • Delivering and facilitating evidence-based road safety interventions on UN and World Report key themes of helmets, seat belts, drink driving, speed, fleet safety, vulnerable road users
  • Demonstrating our success through consistent metrics of our "outputs" and "outcomes"
  • Creating professional and institutional road safety capacity where we operate
  • Adding to freely available global road safety knowledge
  • Securing increased funding and extending the time we are funded for

Initiated by the World Bank Group in February 1999, Global Road Safety Partnership stakeholders have been identifying ways in which they could work together to improve road safety globally.

The Global Road Safety Partnership is one of four Business Partners for Development (BPD) programs initiated by the World Bank. BPD is a project-based initiative that studies, supports and promotes strategic examples of partnerships for the development of communities around the world. The underlying concept of BPD is built on the premise that partnerships benefit the long-term interests of the business sector while meeting the social objectives of communities by helping to create stable social and financial environments.

Road safety offers an opportunity for a wide range of stakeholders to actively engage in addressing the global problem of road crashes, deaths and injuries. Previous efforts by governments and donors to try to improve road safety in developing and transitional countries have had limited success and many interventions simply have not been financially or institutionally sustainable. The Global Road Safety Partnership aims to identify innovative ways to improve road safety by applying the business partnership approach. It produces solid evidence that partnerships offer win-win benefits for all parties and that this approach can be widely used throughout the world.

Apart from Global Road Safety Partnership there are many such initiatives taken by various global bodies both Government and Private.

Market Leaders in India
In India the Road Safety industry is at its nascent stage and not many players have come into the fray as yet. However, in the last decade and a half quite a few organisations mostly one man shows and freelancers have cropped up all across the country.

Some of the significant players in the market are as follows:

  • Hubert Ebner India Private Limited (HE India)
    An Indo Austrian Venture which projects itself as the Pioneers of Road Safety in India. The organisation has its principals in Wels, Austria who are in business for over 3 decades now and in India for close to 16 years.
    HE India has a Pan India presence with its only office in New Delhi and trainers spread in 8 cities catering to Pan India requirement.
    HE India is supposed to have the widest range of Products & Services on Road Safety Management in India.
  • Institute of Road Safety Education (IRTE)

    Institute of Road Traffic Education (IRTE), a non-profit organization, based in New Delhi, was formed in December 1991 by interdisciplinary group of members including educationists, doctors, journalists, engineers, ex-servicemen, architects, automobile experts and members of the police etc. with a single aim to make the Indian roads safer for those who use them.
    The Organisation is lead by Dr. Rohit Baluja, who had been a part of the Board of Directors of HE India at the time of its inception. The IRTE is a member of the United Nations Road Safety Collaboration (UNRSC). Dr Baluja is a member of the Commission for Global Road Safety representing India and Asia.
  • Institute of Driving & Traffic Research (IDTR)

    The Institutes of Driving & Traffic Research are a joint venture between the Department of Transport of State Governments and Maruti Suzuki India Ltd. IDTR has adopted world class systems and quality standards. All the institutes are spread over an area of more than 10 acres and have scientifically engineered training & testing tracks of international standards.
    At present there are 6 IDTRs across India in Delhi, Haryana, Gujarat & Uttarakhand. IDTR is just into Trainings and has no other products and services to offer.
  • Cholamandalam MS Risk Services Ltd -

    Cholamandalam MS Risk Services Limited is a 50:50 joint venture between USD $3.14 Billion Murugappa Group, India and Mitsui Sumitomo Insurance Group, Japan and has a technical collaboration with InterRisk, a group company of Mitsui Sumitomo Insurance Group.

    Though primarily they are into the insurance sector, Chola has formed a road safety division also and is offering services in various aspects of Road Safety to both the Private & Public Sector companies.
    Their base is in Chennai and has a strong presence in South India however doesn’t have a strong presence Pan India.
  • Business Support Associates (BSA)

    Based out of Pune for over 25 years, Manufacturing, Facility Management and Training as divisions of Business Support Associates Group has played a growing role in worldwide innovations and applications. BSA Group has largest team-size amongst all international search firms in India. We have timeline focused comprehensive search strategy. They had been the Franchise of HE India initially however thereafter developed their own resources and offer almost all the services that HE India does barring a few.
  • Driver Training Institute (DTI)

    DTI is an initiative of Ashok Leyland and State Governments. It is situated at Namakkal (Tamil Nadu), Burari (New Delhi) and Chhindwara (Madhya Pradesh). Once again like IDTR they are also into only Trainings.
  • Others
    The other players operating all across India are:
        Green Earth Translogistics Pvt. Ltd. – Mumbai

        ACE Driving & Road Safety Education Pvt. Ltd – Mumbai

        Helekar’s Defensive Driving Mission – Mumbai

        Safe Drive – Hyderabad

        Institute of Road Safety and Fleet Management – New Delhi

        Visshwa Consultant – Mumbai

  • The s above against each organisation is the rating in terms of threat perception from the respective organisation.

Apart from the above mentioned there are quite a few people who are doing Defensive Driving Trainings as freelancers.